Search Engine Optimization – SEO

Search Engine Optimization or commonly called SEO is what drives a website up in the organic search engines.

Have you ever wondered why your business competitors rank higher in the organic search engines? An optimized website can put your website in front of your prospective customers on the Internet.

Dove Design SEO specializes in developing business web design and Search Engine Optimization. This entails developing business websites that have the horsepower that is required to rank well in the organic search engines.

There are several elements of SEO that have a powerful impact on how a web design ranks in the organic search engines.

• Web Design – The web design and semantic coding is extremely important if not paramount in gaining the attention of the search engines in defining how relevant a website is for any search performed. We have years of “successful” search engine optimization and Internet marketing experience generating traffic for businesses.
• Search Engine Optimization – SEO has two basic areas of focus that needs to be addressed in the efforts to drive a web design up in the search engines. Both areas are very important and one without the other will not accomplish the goal of ranking well in the organic search engines.

1. On Page Search Engine Optimization – On page SEO is all the efforts of search engine optimization that are applied to the web design and content in a website. This includes exercising SEO in the semantic coding, content, hierarchy, and internal linking.
2. Off page Search Engine Optimization – Off page SEO is all the efforts of search engine optimization that are performed that are not directly on the web design its self. This includes link building, blogging, social media and local SEO. Link building is extremely important to how a search engine views the relevance of a web design for keyword searches performed on the Internet.

What exactly is done in Search Engine Optimization?

Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity – the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.

Why SEO?

Having your website properly optimized is just as important as having a good design or well programmed functionality. A website is often the first impression a potential customer will have of an organization. This important tool must first be found by customers who are looking for it. The best way to have that happen is to have the website design display prominently on top of search engines for your related keywords

The best way to improve your site’s position so that it does appear on the first three pages of a keyword search is to have your site search engine optimized. So, what is search engine optimization or SEO? It’s the process of working with the content on your site, the site’s coding and incoming links in a manner that conveys to the major search engines that your site is relevant to the keywords you’re targeting.

Many SEO firms are qualified to work with your website content (perform search engine optimization) to improve your site’s search engine ranking on keywords that site visitors would use to locate you. Below are the primary elements to a successful search engine optimization campaign. If you’re talking to a company that does not do each of these steps, it’s likely that your SEO program will fail. Make sure you ask your SEO firm about each of these elements.

Elements of Successful Search Engine Optimization
1.     Keyword Research

— You may know your business and industry extremely well, but you may not know how your customers and prospects think. Keyword research is an important element to the overall success of your search engine optimization program. Keyword research determines which terminology Internet users will most likely type into search engines to locate your type of business. A qualified SEO firm (like Dove Design) typically uses a number of Internet tools to perform this research for you.
2.     SEO Copywriting or On-page Web Site Optimization

— Once you know which keywords your site must focus on to attract the most site visitors, it’s time to put that information into action on your web site pages. SEO firms will make recommendations on the type of content that Internet users and search engines find the most useful and incorporate the primary keywords uncovered in the keyword research phase in your site content. In addition, your SEO firm will update your site’s meta tag coding to make sure the search engines can easily interpret the intent of each page on your site.
3.     Inbound Linking

— Search engines are just one avenue to gaining visibility online. There are many industry directories, article archives and other sources that can provide your site access to your target audience. Read more about how inbound linking also helps your search engine optimization. Many search engine optimization firms offer programs to locate and obtain valuable incoming links. Because search engines evaluate the number and type of incoming links to your site as a way of determining your site’s importance vs. your competitors, it’s important to incorporate an incoming link strategy into your search engine optimization plans.
4.     Ongoing Maintenance and Measurement

— Because search engines routinely alter the way they rank sites and your competitors are likely to revise and improve their sites over time, it’s critical that you or your SEO firm periodically review your search engine optimization to make sure your site’s still performing. Additionally, it’s important to continue adding valuable content so that site visitors will return. Most SEO firms can provide you an ongoing strategy for maintaining your site’s performance.

Best Practices (or White Hat) SEO Firm

Dove-Design.com website design and SEO firm, has mastered optimization by using strategic, content-focused “best practices” that are accepted by a broad base of the major search engines. These proven methods result in increased Internet visibility that’s designed to attract the right audience and generate the most qualified traffic to your web site. The idea isn’t to “deceive” search engines – which ultimately can backfire – but instead to provide the meaningful, straight-forward content they desire to make their engines and directories produce the most accurate and useful results in the marketplace. As a website design and SEO firm committed to our clients’ success, Dove Design is expert at researching the best keywords for your company. We have skilled researchers, copywriters and site programmers who provide professional content, coding, and link building for optimal performance.